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ATLANTA (July 13, 2011) – Atlantic Southeast Airlines, a wholly owned subsidiary of SkyWest, Inc. (NASDAQ: SKYW), today announced that “SureJet” will be its company name upon completion of its merger with ExpressJet Airlines. The airline acquired ExpressJet in November 2010 and is in the process of merging the two companies and operations, with the intent of achieving a single operating certificate from the FAA by the end of 2011. The combined airline’s headquarters are in Atlanta.
“A key part of our merger is developing a truly unified company for the long-term benefit of our business and our people,” said Brad Holt, president & COO. “One way to foster unity is by establishing an altogether new company name that is representative of all our employees, instead of asking half of our people to adopt an existing name and history as their own.”
According to Holt, “SureJet” was developed using front-line employee feedback about qualities and characteristics such as assurance, reliability and trustworthiness, which Atlantic Southeast and ExpressJet people say they stand for and that the airline is committed to. Additionally, the new brand identity combines current branding elements from both airlines.
About the SureJet brand identity:
While the combined airline will be known by an altogether new name, qualities from the current Atlantic Southeast and ExpressJet brands were used to create the combined airline’s new logo.
A modified icon from the current Atlantic Southeast brand identity will be used in the SureJet logo.
- Red is a color that denotes strength and boldness, characteristics that the people of our combined airline personify on a daily basis, and that the airline stands for as it works to become the world’s first super regional carrier.
- The forward-moving box continues to represent our momentum and direction as a combined company.
- The modified curved edge of the box reflects ExpressJet brand elements.
- The modified grey bar continues to represent our business partners we rely on to be successful. The design also reflects ExpressJet brand elements.
- Type Font
- Similar to the ExpressJet logo font, the SureJet font has forward-moving momentum. It is bold, strong and confident to balance our icon and reflect these characteristics of the combined airline.
- Tag Line:Partner. Ally. Friend.
- The combined airline is focused on being a strong partner to mainline carriers, an ally passengers can rely on and a friend employees can trust.
About the Name Transition
Atlantic Southeast and ExpressJet will continue operating as separate airlines, with separate operating certificates, until Single Operating Certificate (SOC) status is achieved from the FAA. SOC approval is expected by the end of 2011. In the meantime, both airlines will continue using their current names for operational purposes.
About the Atlantic Southeast and ExpressJet Merger:
Atlantic Southeast announced its acquisition of ExpressJet Airlines on Nov. 12, 2010, and has since been working to harmonize business functions and operational functions through the post merger integration and single operating certificate processes (SOC). Achieving SOC status from the FAA is a key milestone in the airline merger process that will allow the carriers to being operating as a single airline. Atlantic Southeast and ExpressJet expect to achieve SOC by the end of 2011.
About Atlantic Southeast & ExpressJet:
Atlantic Southeast Airlines, a wholly owned subsidiary of SkyWest, Inc., acquired ExpressJet Airlines in November 2010. The merger of these two airlines will create the world’s largest regional airline with 10,000 aviation professionals, 2,400 daily flights and an all-jet fleet of 412 aircraft. Together, Atlantic Southeast and ExpressJet fly to 192 airports in 41 U.S. states, District of Columbia, Bahamas, Canada, and Mexico. Through capacity purchase agreements with Delta and United, Atlantic Southeast operates as Delta Connection and United Express. ExpressJet operates as Continental Express and United Express through capacity purchase agreements with Continental and United. For more information, visit www.flyasa.com